He is currently director of The Design Lab at the University of California, San Diego, and is also co-founder of the Nielsen Norman Group.ĭon Norman is the author of numerous books including "Emotional Design," and more recently, "Living with Complexity." He is co-founder of the Nielsen Norman group, a professor at KAIST (in Korea), an IDEO fellow, and a design theorist, studying the fundamentals of modern design.ĭonald A. Norman’s books, The Design of Everyday Things and Emotional Design, are regarded as essential readings for any design student. In 1993, he joined Apple as a User Experience Architect-the first-ever use of the phrase “user experience” in a job title. His ideas on aesthetics, affordances, and usability profoundly impact the way we design everything, from doors to software applications. Don Norman is widely regarded as the creator of the term “UX design.” An expert in design, usability, and cognitive science, Norman strongly advocated for user-centered design, which now underpins almost all design fields.
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